With steady economic growth, higher literacy and increasing skill levels, the number of Indian middle-class families has gone up exponentially. Direct results of the affluence have been changes in dietary patterns and energy consumption levels. People have moved to a higher protein-based diet like milk products, fish and meat, all of which need significantly more water to produce than cereal-based diets. Increasing use of electronic and electric machines/gadgets and motor vehicles needs more and more energy and generation of energy needs water.